As an established web development company with over 500 clients using Zen Cart the open source content management system (CMS) as the nuts and bolts of its websites. JSWeb were faced with a common dilemma - how to optimise shopping cart style websites using a content management system. To cut to the chase CMS have been traditionally difficult to optimise due to the way in which URL's are written and the code used to construct the finished pages as well as other factors.
Jamie Scott director of JSWeb approached Little Big Voice looking for a solution to this and one other problem. Most of JSWeb's clients are small independent businesses selling online. Many have been misled in the past with false promises from companies offering to get them top results on the search engines. With the cost of SEO being out of many of these peoples reach, it was a matter of creating a way of optimising Zen Cart and wrapping it up in an affordable package for clients - the SEO Startup Package priced at just £299 each month was born...
One of the first individuals to sign up was Julian Willis of www.myvehicle.co.uk based in Redditch, Worcestershire. Himself and his team of four sell and install vehicle accessories such as satellite navigation systems and bluetooth devices. He was spending over £500 each month on Google Adwords and had none of his keywords in the natural search rankings. The position of his site on Adwords fluctuated and the number of clicks and quality of enquiries was poor.
Paul Keene from Little Big Voice worked with Julian to carefully research and produce a list of 5 focused and commonly searched for key phrases such as "vehicle tracking equipment", "bluetooth car kits" and "hands free". One month into his campaign and all his keywords could be found on page one of the UK search engines of Google, Yahoo and MSN.
myvehicle.co.uk quickly saw a marked improvement in the quality and quantity of enquiries and even won a prized order from a famous Chocolate company to install hands free kits in 60 of their vehicles. Julian says "I'm well chuffed as they found my site through the internet and they are my favourite chocolates!"
Little Big Voice continues to work closely with JSWeb, and is allowing their client base to compete with the larger companies at a fraction of the cost.
If you are a web design company or marketing agency that doesn't offer SEO, or want to do it better, then find out more about our white label SEO packages.