May 1, 2008
In his look at the search industry, renowned search engine observer Danny Sullivan suggested Ask.com won't matter in the future.
"Ask.com? The change in leadership and confused nature of its direction make it seem likely it will simply outsource everything to Google," Sullivan said in Advertising Age. "Given this, it's no longer a service I deem worth watching closely."
Ask has put a lot of effort into TV advertising and the development of its complimentary local mapping services.
Back in March, an Ask.com spokesperson said the site isn't turning into a "women's search engine," but wasn't able to specify the upcoming changes yet.
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