April 3, 2009
According to a new report from the Internet Advertising Bureau (IAB), the Internet was the only marketing medium to experience growth in the UK in 2008, with a 19.2% rise in market share as advertisers looked for more accountability and return on investment.
The IAB said internet advertising surpassed spending on newspaper and magazine display advertising in the second half of 2008.
Total advertising spend on the internet was £3.35bn, accounting for one fifth of the total £17.5bn UK spend.
"These are really tough times and advertising budgets are being slashed," IAB chief executive Guy Phillipson said.
"More than ever, marketers have to demonstrate a clear return on their media investment, and accountability is online's trump card."
Earlier this week, predictions from media buying agency GroupM was that total UK spend on traditional advertising, would fall by 16% this year, while the rate of online growth is expected to slow.
Digg
Reddit
Delicio.us
Sphinn
Furl
Magnolia
StumbleUpon
Google
Facebook