Jan 6, 2009
During November US Internet users watched a total of 12.7 billion online videos, an increase of 34% for the same period last year, according to comScore Video Metrix.
Google was the most popular with a 40% share totalling 5.1 billion videos. Of this 98% was attributed to YouTube.
Fox Interactive Media came second with 439 million videos (3.5%), followed by Viacom Digital with 325 million (2.6%) and Yahoo sites with 304 million (2.4%). Microsoft sites trailed Yahoo with 296 million videos (2.3%).
In excess of 146 million users viewed 87 videos each in November. Google sites drew in 98 million viewers, approximately two out of every three online video viewers.
Ninety-seven million viewers watched 5.1 billion online videos on YouTube (52.3 videos per viewer) and 52.5 million watched 371 million videos on MySpace (7.1 videos per viewer).
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