Search Engine Marketing
The specific search engine optimisation strategy that we take with your site will depend on several factors.
Chief among those will be how your site is constructed. Does it already have an element of search engine friendliness? Do certain pages need to be re-coded?
Little Big Voice can provide diagnostic information on your website and a detailed outline of what needs to be included in your search engine optimization campaign.
But being easier to see and having more people visit you won’t amount to anything unless they’re the right sort of visitors. If you’re offering ‘Indian head massage’ for instance, you need to think carefully about optimising for the keyword ‘Indian’ or you may attract a load of visitors looking for an Indian restaurant. Visitors must be targeted visitors. That’s why keywords and key phrases are so important.
Here’s what’s included in a Little Big Voice campaign:
- Keyword Identification – We put together a list of popular keywords you’d like to be found under.
- Analysis – Just about every website we work on has some problems which stop search engine spiders indexing and reading all the content efficiently.
- Content & Site Preparation – We have a good understanding of which keywords will highlight your message and how your site should be coded to make those search robots feel at home!
- Links – We carry out a thorough link building process, but remember, with links, it’s how good rather than how many. Quality over quantity.
- Position Reporting – We email you a completely customised report every month – to show you your search engine positions now, and how they were in the past.
- Analytics Reporting - We also install analytics software giving you a wealth of information in a concise monthly report about who is visiting your website - where they came from, what keywords they used to find you, and how successful you are in converting visitors into leads and sales.
It’s a thorough process, but, as the old song says – ‘it’s never really over’. Your campaign involves a constant process of review and revision. Little Big Voice campaigns are for 12 months. Twice a month (or more) we review your search engine rankings, examine your site traffic reports and implement the appropriate tweaks.
How long does it all take?
On average between 2 and 3 months although we have achieved results in under 2 days, it’s very dependent on the age of the site. Search engine optimisation takes time and patience. If your SEO company cheats the system or tries to take shortcuts, you’ll risk having your site removed from Google and other search engines.
Proper search engine optimisation doesn’t involve any ‘jiggery pokery’. Google likes sites to compete fair and square. So let’s leave the wizards hats and magic spells to Harry Potter, and let the skills and knowhow of our team bring you those great results.
Contact us to find out how we can help you.
