Techniques that can improve and worsen your rankings
- If possible use your existing domain www.mydomain.com for the optimisation. Search engines such as Google favour an older more established domain over a new one. Think of your domain as a bottle of wine, over time the taste will improve and your rankings will improve as your domain ages.
- Planning on a new website? As the development can take several months take advantage of this, register your domain right away. Upload an ‘under construction’ page to the site, get it hosted, and submit it manually to Google. By the time your website has been built, it’ll already be several months old.
- Are your potential clients based in the UK? If so make sure you do at least one or all of the following - get your site hosted on a UK server, use a .co.uk domain or sign up for Google Webmaster Tools and set up your preferred location. Doing one of these will get your site showing up in the UK search engines.
- When developing a website, think about who your main audience is and prepare the content accordingly. In most cases, a well thought our website with plenty of unique and interesting content will encourage people to link to it and in turn will enjoy good search engine rankings.
- Think about your keywords very carefully. A search engine marketing campaign optimised for the wrong keywords will be a complete waste of time. Little Big Voice will work with you to prepare a list of competitive and highly focused keywords for your market. We’ll look at monthly search frequency on the search engines and competition. Be aware that 80% off all online searches use phrases rather than single words, and because single words are very difficult to achieve, your target search terms should mainly be 2 and 3 word phrases.
- Don’t just optimise your website for a few competitive keywords. What about the products you sell or the services you offer? That page on your site selling "blue widgets" should be optimised also. Do that for all your pages and before you know it you won’t be putting all your eggs in one basket.
- Have you ever received an email from a company offering to submit your site to 75,000 + search engines for £100? Don’t bother...most if not all of these search engines are a waste of time, nobody uses them anyway. All you should really be concerned about are Google, Yahoo, Bing and perhaps a few regional search engines, such as Ask.com. By having a well planned out linking campaign the search engine spiders will find your website without submitting it.
- Don’t be fooled into thinking that buying a piece of software will get you high rankings on the search engines. It will more likely end up getting your site removed. There’s no quick solution for SEO, each website has different requirements, something that a computer program can’t identify. SEO is a combination of refined skills, knowledge and experience, in the same way a good chef doesn’t need to look at a recipe book, he or she has the intuition to know what combinations of ingredients produce a delicious dish.
- Some people we speak with who have a successful website think why not have two, three or four duplicate websites all selling the same products. Doing this won’t work. Think about it...one of the thing’s important to a top search engine is unique and useful content. Copying the site won’t earn you any brownie points and may even get your original site removed.
- Don’t participate in link schemes or link farms designed to improve your rankings. Doing so will probably get you listed in "bad neighbourhoods" and result in your site dropping in the rankings.