As we near the 2012 Olympics it has finally dawned on me (albeit a bit late) that London is going to be humming with people in the not too distant future.
The streets will be buzzing, millions of people will descend on the capital and while I like people, I can honestly say that I will enjoy avoiding the crowds and have thanked my lucky stars that practicing SEO in London involves being in my office with my computer, rather than a daily commute anywhere.
This has all got me thinking to be honest. For an SEO professional like me my life is often lived out online these days, although I do go in to London regularly of course and the fact that my SEO services are based in London does of course mean that I can’t simply ignore it altogether. However, my online use is fairly extensive. The amount of online shopping I do is pretty impressive, my SEO is obviously an online activity and of course everything else you’d associate with a website geek or thereabouts means being online is a way of life.
Ironically they are not always in relation to SEO itself, but of the many websites I go to it never ceases to amaze me on how many ecommerce sites are obviously not checked by their owners!
In a recent case, I was merrily buying something from a website and got all the way to the checkout, only to discover that the shopping basket was broken. For anyone who relies on ecommerce and who spends regular money on SEO services having what is a ‘broken’ website is really not a very sensible situation to be in.
It seems that for the most part, ecommerce businesses are so busy ensuring they get orders out that they often forget to check their most important asset.
So here’s my definitive list of check points worth looking at to ensure you’re getting the very best from your ecommerce website.
- At a minimum of once a week, run through a purchase on your own website. If you don’t want too much hassle then create a 1p item and buy it. This will allow you to check that you can accept payments and that nothing is broken in the journey.
- Throughout the year, try to get an outsider to take a look at your site. This can often help identify issues but also highlight things that become invisible when you are looking at a site everyday.
- Check that the email system works. There is no amount of frustration for a buyer when they want information and send an email only to discover the web form or email is rejected. This email sent to you could be your opportunity to sell so you don’t want to miss it.
- Check the internal links on your site. If you have a product highlighted and someone clicks through to a broken link or dead page, it will really annoy them and you could risk losing them altogether.
- With an ecommerce website it’s important that you never assume anything. Regularly keep track of what your site is doing and where you can improve, after all your business revenue depends on it!
Now I’ve relayed that information to ecommerce site owners everywhere, I had better get back to my SEO work and use a webcam to check out the crowds in central London!