We all know that over the last few years Apple has finally come into it’s own. Gone are the years when it was utilised by a select few, replaced with every man and his dog with his own iPhone, iPod and now iPad!
Apple has over 300 stores worldwide and generates billions (yes billions) of dollars in revenue.
And if you keep an eye on mobile technology and even mainstream laptop platforms, you can see Apple’s influence everywhere! With smart phones with touch screens, snipping tools found on standard laptops for the web and even the way in which icons are displayed on your PC you will see that there is definintely a bit of Apple going on!
Apple has pretty much always opted for user-friendly interactivity by using simple and stable designs that look nice but are very practical.
Apple has done a lot to progress technology not least with…
Progressing Wi-Fi mobile connectivity and communications. Think of how advanced Apple’s iPhone was against a conventional mobile.
iTunes – Changed the entire music industry as CDs were replaced with one platform and all your music in a virtual space.
We browse differently – With studies suggesting that the desktop PC will be in a big minority by 2015, the iPad really has changed things. In fact, there is a 20% increase in purchases online through Apple technology like this, suggesting that we don’t want to switch things on. We want quick and seamless!
Perhaps the best thing about the iPad is the fact that it is just as useful for business as it is for the individual user.
You can take photographs, do Powerpoint presentations with it, play games, watch films, make phone calls and a million other things, making it a useful piece of technology if nothing else.
However, whether this means Apple will rule the world forever remains to be seen. Like all thinks technology does have a shelf life. The main area that would put something like the iPhone into question of late is the new Samsung! It’s actually outselling the iPhone at the moment.
Does this suggest the iPhone is going to become less fashionable?
I’d say it’s unlikely because the iPad is still the most popular tablet on the market today and for any ecommerce sellers out there, now’s the time to start thinking about your website and how it works and looks on an iPad!
Personally, I am one of those Apples out there and do enjoy using each piece of technology for different reasons. I am not planning to change this in the near future, but I’ll keep you posted!