For many small and medium sized businesses the demands to keep up with what’s going on in the digital arena can be hard to manage but this does not mean that the constant changes are not important!

What business owners need to do is really figure out a way of sorting the strands that are relevant to their aims while knowing the strands to ignore.

However, this is much easier said than done.  This is why it is often valuable to have a professional opinion that can assist you in making the right choices at the right time.

However, if you’re not in a position to do that, you may find today’s blog offers you some help.  Little Big Voice Search Engine Marketing has looked at some recent trends online which you should not ignore if you are a small business trying to sell and for now at least, will give you one strand you should consider.

So what is the mobile web and why is it important?

If you own any kind of Android phone or have an iphone then you’ll know how valuable it is when you’re on the move.  You can check your emails, make phone calls, make video calls, take photos and of course surf the net.  Effectively the mobile web is exactly that!  The Internet on your mobile phone or smart device.

How many times have you considered what your own website looks like on an iphone or even an ipad?  Okay, so the ipad isn’t a phone but it’s very, very mobile web led, so it’s important you don’t completely forget this when you’re thinking about the marketing of your own website.

In fact, have you even checked your website on your mobile phone?

If you’ve not thought about it at all, then you will want to read our mini-case study as it makes for a very interesting find, the results of which should have you pulling your phone out the moment you’ve finished reading!

Mini Case Study

Recently a client in London asked for assistance with their SEO and as part of that process we studied their Google Analytics for them during a session.

What was interesting to know was that while the client realised the value of SEO to their London based business, they had never thought about the mobile web.  In fact, not one of the people in the meeting had looked at their website via their mobile phone!

So while reading the statistics of one month’s analytics and noting some key information, we asked the client what browsers visitors to the site were using.

This is often something that is missed when businesses try to run their own Search Engine Marketing as they perhaps don’t see past the number of visitors to the site and when and maybe even don’t see why browser use is relevant!

Well firstly, if you don’t then please read our previous blog, which runs you through browsers and what’s relevant and secondly, you may be keen to know what the client discovered in our Search Engine Marketing session.

We basically looked at the browsers that people used when searching and buying from the client website and while we saw the usual ones such as Internet Explorer and Safari or Firefox, we noted that there were a very high number of mobile web browsers being used.

This included things like Blackberry, iphone, a variety of Android phones but most significant was the increase in ipad users.

So why was this important news?

If we told you that customers who purchased from the client site made nearly £12,000 of purchases over a single month via an ipad, would you now be more inclined to see if your website works on your ipad now?

If it doesn’t, you may want to seriously consider evaluating what you can do to change this, as you could be losing business from those people around the world who have fallen in love with the ipad and of course the mobile web in general.

Incidentally the client sold £28,000 worth of products via mobile phones so look at your website now and make sure you give your business every chance of success within the digital arena.

Paul