As a point of interest, I decided to take a look at the term SEO London on Google. Part of it was due to my own general interest (after all if you’re going to preach the benefits of SEO it is only proper to practice what you are preaching). The other interest was down to which companies outside of London offer SEO services.
One major element of understanding SEO is based on what Google is doing and the updates it continually broadcasts.
We all know that the search results are becoming more and more tied to your actual location and while there is still the necessity for businesses of a national scope to reach the entire country, there are a number of businesses that rely on local based search results for services, particularly when it comes to SEO.
Interestingly, Google does not appear to penalise people for advertising for services that are actually not related to their own location, but does allow companies to offer services outside of their own location. Therefore, on this basis a company can be in the North of England and offer SEO London. But in short, what sort of service can a provider outside the city provide you if location is important?
I took a brief look at the search term and was surprised to find within the results, a company that were 141 miles away, offering SEO services in London.
This then got me thinking about SEO companies outside of London and the UK and their ability to provide SEO services that actually will have a decent impact on your business. After all, if someone is in the Far East for example, will they have the knowledge of local areas to get your SEO right?
I have always firmly believed that knowledge in SEO terms is all about who you are, where you are and what you are trying to achieve and personally have never thrown the net out aimlessly, assuming that London being the city that it is must be a good search term to rank for.
Little Big Voice of course is actually in London which helps, but I frequently hear from people who have gone outside of the city for SEO services, only to be disappointed with the results, or worse still, to be so far away from their SEO provider that upon their disappearance have no idea how to contact them.
This should serve as a bit of a warning for businesses currently on the hunt for SEO services in London. If in doubt, check them out and if they are suggesting they can offer SEO to you, ask to see clients who are actually based in your location.
I could offer SEO in New York, but even though I’ve travelled there I do not have the geographical knowledge to fully implement an SEO programme. It would require someone who understands the districts and of course a business in relation to those districts.